Posts Tagged ‘business planning’
Marketing Mistakes Nearly Every Business Owners
October 17th, 2009
All entrepreneurs know just how hard it is to run your own business. In today’s highly competitive marketplace, you are faced with the daily challenges that threaten to steal your customers and squeeze your profits.
Practically every business I have ever consulted is guilty of making some of the ten worst marketing mistakes. While there are a number of critical marketing strategies that every successful business owner can use to insure success, there are ten that are the most important. Some are very serious and must be corrected immediately or will cause dangerous consequences for your business.
By eliminating these errors from your business, you can literally leapfrog your competitors and dramatically impact your sales and profits.
Mistake 1. NOT HAVING A STRATEGIC MARKETING POSITION AND ARTICULATING IT CLEARLY
A SMP is the critical sales message that you project to your customers and prospective customers that tells them very concisely:
1) Who you are and what it is that makes your business special and unique.
2) What benefit or result they will get if they do business with you over one of your competitors.
3) What your guarantee or customer satisfaction policy is.
Its purpose is to clearly distinguish you from your competitors and to open the door for prospective customers to feel it is safe to try your products or services. Failure to create the right message or to integrate it successfully into all your marketing, sales and advertising efforts is a key reason many companies become failure statistics.
Mistake 2. NOT UNDERSTANDING AND UTILIZING ALL THREE WAYS TO GROW YOUR BUSINESS OR PROFESSIONAL PRACTICE
There are three ways and only three ways to grow your business or professional practice and all marketing strategies fall under the heading of one of these three principles.
1. Increase Your Number of Customers or Clients. Most business owners focus their time, attention and marketing dollars on this strategy and never really understand it is the most difficult and costly way to expand sales and profits.
2. Increase Your Average Transaction Value. Basically stated this means increasing the amount of the sale or the amount of the profit that each sale produces for you.
3. Increase Your Frequency of Purchase. There are numerous ways to create residual value from each customer or client. Your objective should be to get them to come back more often to buy more products or services from you.
A common mistake most companies make is when they don’t realize that the cost of acquiring a new customer is substantially higher than the cost of selling a current customer or client more and selling them more often.
Mistake 3. NOT CAPITALIZING ON THE LIFETIME VALUE OF A CUSTOMER
Many business owners never think in terms of the lifetime value of a customer to their business. It is an important marketing principle and one you must know and optimize if you want your company to reach it’s highest sales and profit potential.
The most successful businesses generate over seventy percent of their revenue from strategies aimed at cultivating their existing customers. We know this as a “Win-Win” situation. Your customer or client receives valuable services from a company they know and trust, and you get continuing revenue and profit with minimal expense.
A wise business owner will keep this in mind when beginning a new customer relationship to make sure you are investing the time, energy and quality that will insure you can market to them time and time again.
While powerful, these 3 marketing mistakes are just the tip of the iceberg. There is a full Special Report that contains all 10 Marketing Mistakes that are equally powerful tips you should know. Get your complete report and two others that will help you unleash a powerful combination of profitability strategies (a $97.00 value) at Get them now before this offer expires and the Free page is taken down.
By: Kevin M. Clark
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To Start Online Business Solution
October 11th, 2009
Would you like to have your own SEM Business Solution that is easy to follow and cost effective and is a complete Turn-Key SEM Business? Below is my review bases on straight facts no fiction.
Initially if you are looking for an opportunity that is for a newbie (someone with no internet experience) then this SEM Business Blueprint is probably not for you. I believe that this is structured more for the intermediate level of user who has some knowledge of doing business on the internet.
As a designer I’ve been working and getting by earning my living while employed for a public company in the Business Communications Market for over two decades now. It has become a passion of mine to research and employ the best new opportunities in Internet Marketing… and share those opportunities I find with others like you as well.
In this particular case the timing was perfect because I have been looking to extend my knowledge of Internet Marketing and find a niche filled with great possibilities for my family and I that has very low competition. Money has been tight and finding the best marketing possibility was tedious, but I came upon this Turn-Key Opportunity of an SEM (Search Engine Marketing) Business that comes stuffed with everything someone needs to start their own SEM Business in their Community.
In this search engine marketing niche there are a few other products for this area, but they cost thousands, and are certainly not complete, well as complete as SEM Business Blueprint is. If you decide to try out another product I feel it could leave someone frustrated like I have been in the past when I have purchased incomplete products.
Ok, so what is SEM Business Blueprint about? After aquiring the product and evaluating all the modules I have created a brief description of them for you below:
The course is a series of videos almost 4 hours in duration, plus an incredibly amazing set of tools and resources. Some resource links are for free and some are paid. You can achieve success just by using all of the free supplied materials and the free online resources, as the paid ones are optional and may help with the success in a faster manner. Also included inside are two professionally designed websites for your use to promote your sem business, 1000 and proposal documents complete with an editable power point presentation to assist with your success.
This SEM Business is all about starting your own search engine marketing business, basically to be centered around your own local business area. The expansion of this business could be much larger then that though.
Things being taught in this business in a box are:
# How to find clients
# How to approach clients and offer your SEM services
# How to measure value metrics
# How to structure an Adwords campaign
# How to perform campaign analysis and much more.
Education is not the only item included in this product other tools are:
# 2 Fully Developed Websites for easy implementation for your own (Value over $3000.00)
# 2 unique formulas for special calculations
# Powerpoint Presentation fully editable
# Sample Radio Commercial
# Proposal and Statement of Work Templates
I feel this is a Treasure at the End of the Rainbow!
To your great success
By: Hanna Ferren